Hi, I’m Kevin. And I’m a creative leader.
Now, you’ll notice that I didn’t say creative director, or executive creative director, or copywriter, even though I have been all of those things.
Because I believe there’s a difference between creative direction and creative leadership. Creative direction is telling people to make things bigger, or smaller, or funnier, or bluer.
But creative leadership, real creative leadership, is much more than that. It’s giving feedback in a way that’s empathetic to the creative process, and still motivates a team to push for bolder solutions. It’s showing a team how embracing business problems and strategy will help them produce the kind of work they aspire to make. It’s setting them up for success, and letting them know your job is to always have their back. When you’re a creative director, your team works for you. But when you’re a creative leader, you know that you work for them.
That’s why the LinkedIn Creative Studio was named the AdAge In-House Agency of the Year and made the Best Places to Work list two years running, and why I was named to the Campaign 40 over 40 list. That’s how I’ve built the some of the most successful creative teams in the industry, and led them to build some of the most iconic brands in the world.