Hi, I’m Kevin. And I’m a creative leader.

Now, you’ll notice that I didn’t say creative director, or executive creative director, or copywriter, even though I have been all of those things.

Because I believe there’s a difference between creative direction and creative leadership. Creative direction is telling people to make things bigger, or smaller, or funnier, or bluer.

But creative leadership, real creative leadership, is much more than that.

It’s giving feedback in a way that’s empathetic to the creative process, and still motivates a team to push for bolder solutions. It’s showing a team how embracing business problems and strategy will help them produce the kind of work they aspire to make. It’s setting them up for success, and letting them know your job is to always have their back. It’s saying thank you. And meaning it.

When you’re a creative director, your team works for you. But when you’re a creative leader, you know that you work for them. 

But that’s just the short version. I’m writing a book on creative leadership, where I share my thoughts in much greater (one might say excruciating) detail. I speak at industry and agency events, I mentor fellow creatives, and I have been featured on podcasts and in publications.

My approach to leadership works. That’s why the LinkedIn Creative Studio was named the AdAge In-House Agency of the Year and made the Best Places to Work list two years running, and why I was named to the Campaign 40 over 40 list. That’s how I’ve built the some of the most successful creative teams in the industry, and led them to build some of the most iconic brands in the world.

If you’d like to learn more about how I can help light up your team or your next event, I’d love to hear from you.

Thank you for reading. I mean it.

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